The administration’s latest social media strategy appears to be making a big mistake, according to several social media analysts and former staffers.
“This is the most incompetent administration in history,” tweeted Andrew Feinberg, a professor at Washington University School of Law and the author of “A Problem of Strategy: How the Trump Administration Fails Its Own People.”
“The president needs to hire and train a competent social media team,” he added.
“I don’t see a way to accomplish that.
It’s a huge mistake.
This is a mess.””
The strategy needs to be overhauled,” Feinberg continued.
“It’s not the strategy of the future, it’s the legacy of the past.”
Feinberg said the strategy, which is being implemented without public input, is not working.
Social media experts have also pointed out the administration’s lack of strategy in other areas, such as its refusal to release the official list of new sanctions on Russia that President Donald Trump ordered in late March.
The White House released only the list of “additional sanctions,” including Russia’s “suppressive activity,” according to a White House official.
The sanctions list was published in advance of Trump’s address to the UN General Assembly on June 6.
A spokeswoman for the White House declined to comment on whether the administration planned to release a full list of sanctions against Russia.